Because The Future Comes Fast

Discover the latest musings, updates, announcements,
and articles from the Fabrik team

Marketing in the metaverse

Marketing in the Metaverse

“Metaverse” – oh! The Metaverse! Niel Stephenson coined this word in 1992 and envisioned a future where people would connect in a shared, immersive virtual space. 30 years later this word is still a phrase

Mastering Operational Excellence In The Metaverse

Operational excellence encompasses a wider perspective of a company’s operations as a whole. It’s a long-term competitive strategy that aims to make business more profitable and drive overall value to customers by focusing on macro

The healthcare metaverse

Since the end of World War II, the average life expectancy has relentlessly trended upwards (Figure 1). One of humanity’s goals is to continue this trend for as long as possible. It is unacceptable for

What is common between instructions, millennials, and EVs? They are digital-first.

Full disclosure – written by a millennial. Millennials will drive automobile purchases for the next two-three decades. Millennials consider social responsibility and environmental friendliness when considering their purchases, so brands face Millennials’ significant expectations in
Artificial Intelligence Neural Network

Augmented/Virtual Realities (AR/VR) are changing the way we commute post COVID-19

“I don’t want just another car” It’s all about the experience   Millennials have the highest buying power, and for them, the brands they associate with reflects their values and beliefs. Experience is key for millennials, and
Deep tech. transitions from “nice to have” to “must-have”

Deep tech. transitions from “nice to have” to “must-have”

2020 saw a historic change in world events and the aftermaths of the COVID-19 pandemic leading to downward economic pressure. Due to the global lockdown, a “stay-home economy” sprung up, and paved the way for