Head of Marketing

Location - Bangalore

About the Role

As the Head of Marketing, you will be responsible for owning and driving all marketing activities including strategic partnerships, community engagement and management, offline marketing, social media and content marketing, digital marketing, etc for Fabrik and look into performance metrics. You will be responsible for solidifying Fabrik as a preferred brand in the niche segment of industrial metaverse and digital work instruction across industries and verticals. You will be responsible for achieving business goals for our customer acquisition targets with marketing initiatives. You will lead a marketing team, and work closely with the core team to develop marketing plans & budgets, and develop innovative growth strategies to meet our top of funnel targets.

Skills and Competencies

  • Excellent story-teller
  • Strong presentation and persuasive skills
  • Experience bringing new products to the market
  • Creativity and vision to create top-notch ideas for product/ brand 
  • Excellent written & verbal communication skills
  • 8-10 years of techno-marketing experience, preferably in Tech Product/ SaaS based environment across B2B
  • Prior experience in managing offline marketing and digital marketing
  • Keen interest in deep tech immersive technologies and solutions
  • Strong decision-making skills with experience of handling cross-functional teams and stake-holder management

Responsibilities

  • Strategize and craft marketing plans for new age deep tech products in augmented and virtual reality (AR/VR)
  • Develop marketing plans, budgets and targets for customer acquisition across verticals
  • Work with stakeholders to build go-to-market strategies for our product and services
  • Work closely with cross-functional teams in sales, partnerships, product to drive business growth
  • Build and lead a team across multi-dimensional marketing functions
  • Achieve growth targets across all marketing channels and measure performance
  • Define new benchmarks of scaling performance
  • Expand Fabrik’s reach to customers and market adoption
  • Work with agencies to spearhead the marketing initiatives
  • Work with management to achieve business goals.

Bonus if you have:

  • Engineering experience background with transition to marketing
  • Understanding and experience of XR and metaverse
  • Marketing experience with product based start-ups

We Offer

  • Awesome team and work environment
  • Will get to work on the cutting edge of AR/VR
  • Leadership role in the company
  • Handle responsibility and decision-making on marketing and business development
  • Work closely with all stakeholders and clients