In today's advancing technological landscape, businesses are turning to augmented reality (AR) and virtual reality (VR) to create captivating and immersive experiences across multiple domains ranging from complex industrial training, asset monitoring, product demonstrations, and more. AR/VR technologies offer exciting possibilities for transforming traditional sales and onboarding approaches into interactive, clear experiences, ranging from virtual showrooms to guided virtual tours. Fabrik's platform offers a fast and scalable solution, enabling organizations to create XR experiences on the web, seamlessly connect with existing software, and scale infinitely.
A study conducted by Fischer shows that XR acts as an important magnet for participants in trade fairs and as a trigger for follow-up conversations. Customers are not just interested in experiencing XR from a technology perspective but rather want to see the practical contribution of XR for their business.
Let's explore how XR is revolutionizing traditional sales activities
Salespeople in diverse industries like manufacturing, face unique challenges due to the vast number of products they need to sell. With XR, such as AR (augmented reality) models, manufacturers can provide their sales teams with a solution to interact with products virtually, enabling them to better understand and communicate about the items they sell, even if they haven't physically seen or interacted with each one.
XR enables you to create virtual product demos that allow customers to experience products in a highly interactive and immersive manner. AR product demos enable customers to visualize virtual 3D models of products overlaid onto their real-world environment, providing a realistic and interactive representation of the product's features, functionality, and scale. This allows customers to explore and interact with virtual products in real-time, facilitating a deeper understanding of the product's value proposition.
In today's digital landscape, 67% of the buying journey is completed digitally, with customers making purchasing decisions before ever engaging with sales teams. To ensure success, alignment between marketing and sales is crucial. Marketing teams can leverage XR tech to lead in this area through experiences that empower buyers with the necessary information to choose their solutions.
XR is a powerful tool for brand storytelling, allowing audiences to feel immersed in your brand world. Through interactive and immersive experiences, customers become part of your brand story. With measurable sales results, XR enables brands to deliver emotionally engaging experiences that drive sales.
Organizational culture and leadership support play a critical role in the successful implementation of XR. Organizations need to foster a culture that embraces innovation and change, and leaders need to provide support, resources, and guidance to ensure the smooth adoption of XR technologies.
Organizations need to build and track the right metrics to measure costs associated with XR and weigh them against the expected ROI. Calculating the potential benefits and financial gains from XR, such as increased sales, improved customer experiences, and enhanced training outcomes, is essential in determining the feasibility of XR implementation.
Successful XR implementation relies on the user experience and adoption. User-friendly interfaces, intuitive interactions, and seamless integration into existing workflows are critical to ensure user acceptance and adoption. Proper training and change management strategies may be needed to ensure that employees are comfortable with using XR technologies and can effectively incorporate them into their daily tasks.
An organization's technological readiness and scalability are crucial factors. This includes having the necessary hardware, software, and infrastructure to support XR solutions, evaluating compatibility with existing sales systems, and ensuring technical capabilities for effective implementation.
In conclusion, AR/VR immersive experiences are revolutionizing sales processes, offering exciting possibilities for engaging customers, empowering sales teams, and enhancing brand storytelling. Embracing XR in sales processes can provide businesses with a competitive edge, driving sales results and delivering memorable customer experiences. With Fabrik, businesses can unlock the full potential of AR/VR immersive experiences for sales and customer engagement.
https://www.researchgate.net/publication/351845367_Extended_Reality_in_Business-to-Business_Sales_An_Exploration_of_Adoption_Factors
Fischer, Heiko & Seidenstricker, Sven & Poeppelbuss, Jens. (2021). Extended Reality in Business-to-Business Sales: An Exploration of Adoption Factors.